Art for Life

This is the Blog for, the official website of Delaware artist Michael J. Riley.

Monday, March 27, 2006

F.Y.I. Before You Buy

Okay, here is the scoop. You're sitting at home hoping to see at least 10 minutes of actual programming during your favorite television show's 30 minutes of allotted air time (the other 20 minutes will consist of commercials). All of a sudden, you hear the disturbing blaring of a high-pitched guitar screaming at you through your surround sound system. "What the heck is going on!?" you may ask. Well, allow me to explain. You have just experienced the proverbial, "song and dance." A ploy used to seduce you into the buying mood, because the product alone is not good enough to sell without employing bells and whistles. Here are a couple of examples of the song and dance at work:
  • Progressive Insurance's Commercial:
    Introduction - Guitar bangs away, Drrrruhn, Drrrruhn, Drrruhn! "Thisssss issss howwwww lifffffe shoulllld beeeeee!" No. Sorry, but buying over-priced, over-hyped car insurance is not, "How life should be."
  • Comcast Highspeed Internet Service:
    Introduction - Goofy music plays in the background, as cheesy powerpoint looking graphics and page transistions announce how fast Comcast's service is (by the way, you'll never reach the speeds they claim). In multiple colors the voice-over coos, "It's Comcastic!" No. Wrong again. First of all, I guess we are supposed to equate "Comcastic" with fantastic. I used them for over 6 years and believe me, I dropped them because the service became very unreliable. What good is having a sooped-up engine if it stalls during takeoffs? Spastic, not fantastic and definitely not "Comcastic" whatever the heck that is supposed to mean.

Buyer, beware!


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